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Creating a Social TV Experience

Posted by admin | Posted in Local, Los Angeles, Uncategorized | Posted on 02-04-2013

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Hello from Austin, TX where SXSW Interactive 2013 is now in full swing. Yes, it’s raining (not exactly what we were promised) but inside the Austin Convention Center it’s dry and incredibly interesting. In the coming days we will share with you some of the most innovative video technologies and trends that we see here in the festival.

video management, video solution, video streaming Let’s start with OVEE, which has taken on one of the biggest challenge of online TV – making the online experience truly social. In the case of OVEE, it was PBS that wanted to create a digital version of their community screenings, where people come together in different cities to watch and discuss PBS programming.

The result of this initiative is OVEE, which was financed by PBS (and therefore by the American tax-payers) and cost about 1.5 million to date. With OVEE one can quickly setup group screenings, share the link with others and then chat, show polls and use webcam streams to create a true social experience. Theoretically, the OVEE platform could be linked to any video stream (e.g. from Kaltura or YouTube), although for now it is only available for PBS programming.

You can see exactly how OVEE works in this short interview with Dennis Palmieri, Director of Innovation & Media Strategies, ITVS Independent Television Service. Stay tuned for more SXSW 2013 coverage!

Brand Journalism – How to Do it Right

Posted by admin | Posted in Entertainment, Uncategorized | Posted on 02-04-2013

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This blog post was first published at Fourth Source.

Brand journalism is one of the hottest trends for online marketers. With the proliferation of high-quality and inexpensive cameras and easy distribution platforms, every company can now be a media company.

With brand journalism, the goal is to make people aware of your brand by creating engaging content. If done correctly, you could find new audiences and strengthen the brand’s relationship with exiting customers.

Share knowledge

People love video management, video solution, video streaming to learn. And people love ‘free’. Just look at the MOOCs revolution that allows anyone to get ivy-league education for nothing. You may wonder why Harvard is giving away its pricey classes for free. It’s simple. It reflects well on the brand and it establishes the university as a leader in education. It is also serves the classic mission of any university: teach, educate, inspire.

You can do the same. In any organisation there is a vast amount of knowledge that is extremely interesting to outsiders. If you share best practices, guides and useful case studies, you will soon find new readers and viewers (who might never have heard of your organisation before) to consume this content. It will most likely go viral and get picked up by other publications. It happened to us at Kaltura when our video was picked up by ReelSEO or when our HTML5 blog post got many hits via Google queries.

Useful tip: be specific. Use stats and link to useful sources. It will add credibility to your article.

Use Video

The Internet is full of great content, so how can you stand out? Video is a great way. If you are going to a conference, use your phone to capture parts of the presentation. If you have access to a professional camera, that’s even better. People love video and although video is now very easy to produce many of your competitors won’t make the effort. Video will also give you new outlets – like YouTube and Dailymotion -where your content can be indexed and found.

Brand journalism is a key way to promote your message to a wider audience and position yourself as a thought-leader in your market. Today, with the use of video, brand journalism becomes even more engaging and exciting – so go ahead and try it. Feel free to share your experiences and tips in the comments below.

Viral Videos or Product Videos?

Posted by admin | Posted in Shows, Uncategorized | Posted on 02-04-2013

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sxsw-kaltura-logo-2013_Many companies wish that their videos would go viral. There’s no doubt that you know you’ve created the ultimate marketing campaign, when your viewers do much of the distribution for you. However, most companies have a limited video production budget. So what is more important and how should they prioritize their video production queue?

Usually there are 3 options for videos:

  1. Funny, viral videos that increase brand recognition and make your company look cool and exciting.
  2. Slick product videos that help in sales pitches.
  3. Engaging tutorials to support your current customer base and demo specific features for prospects.

But it doesn’t end there. Let’s say my company chose to produce a great viral video –

  1. How do we market it?
  2. Which metadata should we use?
  3. Should we buy ads on YouTube or should we find other ways to increase views?
video management, video solution, video streaming